65 YEAR ANNIVERSARY CELEBRATION

 

 

For 65 years, we’ve been building lenses for photographers and videographers who expect more from their gear. Now we’re celebrating with special anniversary offers on a selection of Sigma lenses.

The discount will be added automatically by promotion code at the checkout on the following selected lenses.

 

Offer is limited to one purchase per customer per model.

 

 

24-70mm F2.8 DG DN II
24-70mm F2.8 DG DN II
1500 kr discount
at check-out
18-50mm F2.8 DC DN
Contemporary
18-50mm F2.8 DC DN
4 295 DKK
18-50mm F2.8 DC DN
400 kr discount
at check-out
70-200mm F2.8 DG DN OS
Sports
70-200mm F2.8 DG DN OS
13 195 DKK
70-200mm F2.8 DG DN OS
1500 kr discount
at check-out
20-200mm F3.5-6.3 DG
Contemporary
20-200mm F3.5-6.3 DG
6 995 DKK
20-200mm F3.5-6.3 DG
1100 kr discount
at check-out
16-300mm F3.5-6.7 DC OS
Contemporary
16-300mm F3.5-6.7 DC OS
5 695 DKK
16-300mm F3.5-6.7 DC OS
700 kr discount
at check-out
New available
for Nikon Z
15mm F1.4 DC
Contemporary
15mm F1.4 DC
3 895 DKK
15mm F1.4 DC
600 kr discount
at check-out
12mm F1.4 DC
Contemporary
12mm F1.4 DC
4 695 DKK
12mm F1.4 DC
600 kr discount
at check-out
23mm F1.4 DC DN
Contemporary
23mm F1.4 DC DN
4 295 DKK
23mm F1.4 DC DN
600 kr discount
at check-out

65th Anniversary message

 

On September 9, 2026, Sigma celebrates its 65th anniversary.


Our company was one of the last to enter an industry once so crowded with camera and lens manufacturers that a brand existed for almost every letter of the alphabet.


Over the decades, fierce competition and market shifts forced many to withdraw. That Sigma has maintained its independence and continues operating to this day is entirely due to the generous support of everyone connected to us, for which we are deeply grateful.


First and foremost, I express my sincere thanks to our customers who use and love our products. Although we may have fallen short at times, your unwavering support has been our greatest source of strength. The feedback we received served as invaluable lessons that fueled our growth.


We are also profoundly grateful to our dealers, business partners, suppliers, and local communities for their many years of support and encouragement. Sigma exists today because it has been nurtured and supported by so many of you.


Guided by the philosophy of our founder, Michihiro Yamaki—"For Happy Moments," reflecting his belief that photography accompanies people in me moments of happiness—we have strived to create products that are high in quality, innovative, original, and beautiful.


None of this was ever easy, but we feel we have been guided here by the sheer fascination of photography and filmmaking. Working within a field so deeply rooted in culture and art makes us feel truly fortunate.


While technological innovations continue to transform photography and video, their core significance has become even more vital to humanity.
As we look ahead, we will continue our daily efforts while reflecting on the role Sigma should play, and how we can contribute to the development of visual culture, social peace, and human happiness.

 

 


With heartfelt gratitude for all your support,
Kazuto Yamaki CEO, Sigma